How many times do you visit an event or party and find photographic props, selfie sticks, and quick-snap opportunities?
In 2017, “selfie culture” has never been more prominent with smart phone technology making it effortless to snap a photo and post it to social media within seconds.
With an average user spending over 50 minutes per day on Facebook, the opportunity for sharing your business branding in a sociable & fun manner has never been easier to translate into instant digital advertising – and you won’t have to press a single button, because the marketing is being done by your own customers direct from your premises!
TheYachtMarket was founded in 2003 with the ethos of being the easiest place to buy and sell boats online. Today their database of yachts, commercial vessels and boats has grown, and they have the enviable reputation of being a global and trusted resource for all types of craft.
They moved to larger premises in Southampton’s busiest thoroughfare, a prestigious Georgian building that was a former bank, and needed external signage. Not only did the signage design need to take into consideration the aesthetics of the building, it needed of course to promote TYM brand effectively, and be visible both day and night to capitalise on attracting passing traffic. By creating raised stainless steel lettering, cleverly lit internally and externally, the signage not only reflected the brand, it complimented the sandstone brickwork and had empathy to the styling of luxury boats too. Now main sponsors of the Southampton Boat Show, TheYachtMarket are going from strength to strength.
Richard Roberts, CEO and Founder says:
‘Stewart and the Splash team were full of enthusiasm, creative with their design ideas and delivered a stylish and elegant solution. They were thorough in the detail, completely understood the importance of our brand, creating synergy not only with the building, but with our market place. They manufactured a quality product and fitted it well too; Splash are a pleasure to work with, and I always call on them for all my specialist branding projects’
