How many times do you visit an event or party and find photographic props, selfie sticks, and quick-snap opportunities?
In 2017, “selfie culture” has never been more prominent with smart phone technology making it effortless to snap a photo and post it to social media within seconds.
With an average user spending over 50 minutes per day on Facebook, the opportunity for sharing your business branding in a sociable & fun manner has never been easier to translate into instant digital advertising – and you won’t have to press a single button, because the marketing is being done by your own customers direct from your premises!
Picture this…
You’re heading to the checkout – maybe it’s a High Street store, a gift shop at a local attraction or perhaps a favourite café – what catches your eye as you get ready to pay?
Is it the smiling assistant? The store decor? Or perhaps it’s the simple product placement of a new and exciting brand, right on eye-level at the counter!
A product you may never have considered before suddenly encourages an impulse buy and brings this brand to the forefront of your thoughts.
As the saying goes, “eye-level is buy-level”!
This then results in a follow-on visit to the brand’s website, Social Media pages and repeat purchasing, potentially encouraging brand loyalty from new customers who would never have known you previously existed.
But as a savvy business-owner, is it worth giving up valuable room on your counter for a space-hungry display unit?
Statistics reveal that these displays set up in high-traffic supermarkets have been shown to increase the rate of sales by as much as 64-fold over the same items sold from a regular shelf location.*
And it doesn’t just have to be at your checkout, it’s a perfect display tool within hotels & restaurants, visitor attractions and for organisations and companies at external events.
Splash Display can create a Counter Top Display Unit in a wide range of materials to achieve a result which is high-quality, durable, stylish and appealing to the retailer and the consumer. Coupled with effective placing, it gives immediate value to your brand whilst being sympathetic to the product and the retailer’s needs.
Splash Display have produced Counter Top Display Units for many well-known brands and high-tech clients including this for Accu-Chek: