The creative minds at Jazwares devised a stunning Christmas display idea for Selfridges stores. It consisted of an entire tree made from their Squishmallow toys.

Hugely popular, the toys are plush and very huggable! The design of the tree was to allow the products to stand over 6 ft tall, be visible from all angles and garner attention in store.

point of purchase instagram display for Squishmallow

Splash Display have succeeded in producing the displays, exact to the clients specification, looking after the production and the installation across three sites including the prestigious London Oxford Street store, out of hours.